Comments on: Welcome to Marketing Information!

by: Marketing

Tue, 10 Apr 2007 21:11:08 +0000

Memories of an Accidental Marketing Genius
By: Steven Skyles-Mulligan, Wed Apr 4th, 2007
Twenty-five years ago I encountered a college professor who was a marketing genius. She wasn’t in the business school or in one of the communications-related disciplines; she was in the humanities. But she produced a course description that was so effective, compelling and direct that it reeled in four hundred students every semester. We’re not talking about a glossy brochure or fancy marketing package here; just the sort of ordinary, essential communication that colleges and universities crank out by the ream.

by: Marketing

Tue, 10 Apr 2007 21:06:44 +0000

The Dark art of SEO and the Demise of the Yellow Page way of Advertising and Marketing in St. Louis
By: TJ Kirgin, Mon Jan 29th, 2007
The sound of Star Wars music increases as Darth Vader enters the room. Trained in the Dark Side he changes the political spectrum of the entire galaxy with mind control, supernatural powers and the slice of a Light Saber. I hear the same music in my mind each time my new SEO expert enters the boardroom of one of our advertising agency’s clients. No, not because I’m nuts, but because I have an overactive imagination. The advertising clients are mesmerized by this new “Dark” art. One that cannot and is not taught in traditional classrooms. An art that can only be learned in the trenches of the galactic fight against the Yellow Pages. The art of Search Engine Optimization or SEO.

by: Marketing

Wed, 03 Jan 2007 14:50:58 +0000

Cross Channel Advertising - New Channels
By: efrat ben-Ya’akov, Mon Jan 29th, 2007
Cross Channel advertising is the key to any well run retail advertising campaign. Retail advertising and promotions have become a giant industry which has climbed into the billions of dollars per year stratosphere. Large retail store continue to pour millions upon million of dollars into advertising strategies that are outdated and fail to return money on investment. Strategies that worked 10 years ago fail to work now, which is why cross media retail advertising is so important.