Marketing Information

Advertising

April 10, 2007 on 3:55 pm | In Main | 3 Comments

Pay Per Click Advertising
By: Vern Black, Mon Apr 9th, 2007
Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

An Ultimate Lifestyle Secret - Tips to Make Your Advertising More Effective
By: Gilbert Griffiths, Mon Apr 9th, 2007
If you have a home based business or a family business, you probably cannot afford to hire a professional copywriter to create your advertising. However, you still need to advertise your business, so how can you make it as effective as possible? One thing you must never do is try to create a fancy advertisement. The instructor of a class of students learning to be copywriters said, “Creativity is not a positive virtue for an advertising copywriter. Whether it is a print, on-line or broadcast ad, when you ask a potential customer what he thought of the advertisement, you do not want him to say it was exceptionally creative. Instead, you want him to say it made me want to buy the product right now.”

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”
By: Ben, Mon Mar 26th, 2007
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.